Peter Jordan - Head of Performance and Data Analysis, GDS

I'm Head of Performance and Data Analysis at GDS. I run the GDS community and the x-Government Performance Analysis meet-ups.

Time for a rebrand: Product analysts become Performance analysts

Analyst job searches over time

The people who work mainly with digital analytics in GDS have been called ‘Product analysts‘, but we have increasingly felt this does not adequately describe our role. The Service Manual calls our role Performance Analyst and Digital performance analyst. Other terms used …