I'm Head of Performance and Data Analysis at GDS. I run the GDS community and the x-Government Performance Analysis meet-ups.
The people who work mainly with digital analytics in GDS have been called ‘Product analysts‘, but we have increasingly felt this does not adequately describe our role. The Service Manual calls our role Performance Analyst and Digital performance analyst. Other terms used …
We’ve just launched 37 new content analytics dashboards onto the Performance Platform. We hope they will help people in government departments and agencies see at a glance how their content is performing. Find out why we built them and our …
Digital analytics is a fast-moving field, and staying on top of what constitutes best practice takes effort. The product analyst team in GDS uses analytics to understand how users interact with GOV.UK. We need to stay up to speed with the …
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