HMRC’s Transformation Roadmap sets out a clear ambition: to make everyday tax interactions simpler and more intuitive to meet customer needs. The increased traffic to the HMRC app this year reflects HMRC’s longer‑term ambition to make it easier for customers …
...when it’s applied to specific products, and many interesting pieces of analysis get published on the various product blogs currently on the go. To make sure we’re pulling all the...
...control To supplement our work on the ground we also tried remote testing with service managers. If anyone reading this is looking for a new product idea, then here’s a...
...site has received from then - 3.92% to be more precise. That doesn’t seem like a very big number; less than one in twenty visits used the search tool as...
Digital analytics is a fast-moving field, and staying on top of what constitutes best practice takes effort. The product analyst team in GDS uses analytics to understand how users interact with GOV.UK. We need to stay up to speed with the …
...unique views on its most popular day. This left us with approximately 500 articles. We then wrote a script which looped over these and attempted to fit an exponential decay...
Data is central to everything we do in GDS. Our user researchers, analysts and data scientists experts work alongside product teams to generate insights that make digital services better. The...