Performance Analyst at GOV.UK
For a website or digital service to meet its targets, it's important that teams can use the data they gather in meaningful ways. And digital teams have access to a lot of data. This can be qualitative, like user survey …
In my role as the performance analyst for the Digital Marketplace I often need to show the locations of suppliers and buyers. In this post, I want to share some free tools that I use to convert postcode data into …
My team recently carried out an online survey to gauge the views of users on their experience of a digital service we built. Included in the survey was an open question to give users an opportunity to provide any comments. …
I regularly use the Google Analytics add-on in Google Sheets for reporting data to stakeholders. It's a way to obtain data via the API and run queries which are not possible to do within the Google Analytics interface. I find …
This blog was set up three years ago to communicate trends and insights GDS has gathered from data analysis, user research and building the Performance Platform. The intended audience was analysts and policy people inside and outside government. Over time, …
We’ve been using Google Analytics on GOV.UK for the past 3 years to gain insights into the behaviour of our users. As our knowledge of the product has grown, we’ve regularly explored original ways of using the interface functionality and …
This post describes how analytics was successfully implemented and used to develop the new online Carer’s Allowance service. Our experience of many of the existing digital services showed that analytics was thought of as an ‘add-on’ towards the end of …
This posts outlines our steps to producing web heatmaps with the help of Google Analytics. It follows my recent post on how heatmaps can show how users navigate around GOV.UK. Heatmaps are reports that show what parts of a webpage …
I’ve previously blogged about how we’ve been experimenting with real-time data to create dashboards and custom automated email alerts. In this post I want to share how we’ve been ‘hacking’ Google Analytics to gain useful insights into what our users …
I recently blogged about some of the ways we’ve been using real-time data in GDS. In this post I’ll be covering how we’ve been working with a couple of government departments to alert them of recently viewed popular content. Intelligence …
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