I’ve previously blogged about how we’ve been experimenting with real-time data to create dashboards and custom automated email alerts. In this post I want to share how we’ve been ‘hacking’ Google Analytics to gain useful insights into what our users …
I recently blogged about some of the ways we’ve been using real-time data in GDS. In this post I’ll be covering how we’ve been working with a couple of government departments to alert them of recently viewed popular content. Intelligence …
Product analysts on GOV.UK can access a vast amount of user behaviour data through web analytics. We’re always looking for different ways to mine this information to discover new and interesting insights. One area we’ve tried recently is examining real-time …
‘Analysis’ and ‘data’ are very broad terms. Often people say they have done the analysis, when really they have done an analysis. Different types of analysis give different perspectives on the same question. I work for GDS assessing the benefits …
...site has received from then - 3.92% to be more precise. That doesn’t seem like a very big number; less than one in twenty visits used the search tool as...
Digital analytics is a fast-moving field, and staying on top of what constitutes best practice takes effort. The product analyst team in GDS uses analytics to understand how users interact with GOV.UK. We need to stay up to speed with the …
Data is central to everything we do in GDS. Our user researchers, analysts and data scientists experts work alongside product teams to generate insights that make digital services better. The...
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