We recently carried out user research into how people around government use service data and into how that data is supplied. This is part of our work to update the Performance Platform. Here's what we found.
Sometimes users of GOV.UK feel that we haven’t given them the best experience or told them what they need to know. We want to learn from those users so every GOV.UK page has a small form for users to tell …
I'm posting a link to Tim Leighton-Boyce's recent post on the Inside GOV.UK blog. It's an excellent example of engaging the whole agile team with data, and working closely with user researchers to validate that behaviours observed in usability testing are demonstrated at …
I recently attended my first DAUGS meet-up at the National Audit Office. DAUGS is a community of practice showcasing innovative work by data and performance analysts across government. Performance Analysis & Benefits Realisation Philip Sturtivant from the Skills Funding Agency …
Google Analytics’s Average Time on Page can be a hugely important metric but also a very misleading one. As a mean average, it can be influenced by a skewed distribution, a problem that you can’t diagnose in the web interface. So I found a way to break down the data into individual visit lengths.
On 25 February we held the seventh meetup of digital and performance analysts who work across UK government services (DAUGS VII), at the National Audit Office. Sixty colleagues came together to share insights and approaches on topics ranging from tag management …
The people who work mainly with digital analytics in GDS have been called ‘Product analysts‘, but we have increasingly felt this does not adequately describe our role. The Service Manual calls our role Performance Analyst and Digital performance analyst. Other terms used …
The field of data science appears to be fast developing within government. I say this after our Government Digital Service (GDS) Show and Tell event where data scientists from different departments and agencies showcased a number of innovative projects, all …
In a world where online surveys are often distributed to understand user needs, the main challenge is no longer the gathering of data but dealing with the vast quantities of responses. When faced with such a daunting analysis task, the …
I’ve previously blogged about how we’ve been experimenting with real-time data to create dashboards and custom automated email alerts. In this post I want to share how we’ve been ‘hacking’ Google Analytics to gain useful insights into what our users …
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