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Data insights

Performance analysis and user research cross-government meetup

Performance analysts and user researchers reporting back after retrospective

Digital analytics and other data sets tell us what is happening, and user research helps us understand why. So, working together, our two disciplines can provide richer insight for our colleagues in multidisciplinary teams. In October, between 70 and 80 …

A/Bsolutely fabulous testing - a pointer

Sticky notes showing A/B test hypothesis

I'm posting a link to Tim Leighton-Boyce's recent post on the Inside GOV.UK blog. It's an excellent example of engaging the whole agile team with data, and working closely with user researchers to validate that behaviours observed in usability testing are demonstrated at …

DAUGS VIII : What we learned

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Companies House service availability

I recently attended my first DAUGS meet-up at the National Audit Office. DAUGS is a community of practice showcasing innovative work by data and performance analysts across government. Performance Analysis & Benefits Realisation Philip Sturtivant from the Skills Funding Agency …

Improving your average: using R to beef up Average Time on Page

Posted by: , Posted on: - Categories: Data insights, Google Analytics, R
Comparing the calculated median and the Google Analytics mean average

Google Analytics’s Average Time on Page can be a hugely important metric but also a very misleading one. As a mean average, it can be influenced by a skewed distribution, a problem that you can’t diagnose in the web interface. So I found a way to break down the data into individual visit lengths.

Time for a rebrand: Product analysts become Performance analysts

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Analyst job searches over time

The people who work mainly with digital analytics in GDS have been called ‘Product analysts‘, but we have increasingly felt this does not adequately describe our role. The Service Manual calls our role Performance Analyst and Digital performance analyst. Other terms used …