Cross-government performance analyst meet-up
We recently held our first virtual cross-government Performance Analyst Community of Practice meet-up. Clare and Olivia review the event and share what’s next for the community.
Google Analytics
My first 6 months as Head of Digital Performance Analytics
Gemma Elsworth, Head of Digital Performance Analytics at DWP, looks back on the challenges and achievements of her first 6 months in the role.
Developing a standard approach to implementing analytics at the DWP
What is the best way to implement Google Analytics (GA) on Department for Work and Pensions (DWP) services? As DWP digital performance analysts, that is the question we asked ourselves last year, after realising that different services were often tagged …
Building a data dashboard for a service delivery team
Posted by:
Catherine Hope - Statistician, Department for Work and Pensions, Posted on:
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Categories:
Google Analytics, Performance Analysis
I recently wrote about iterating the way we share data when the user needs of the teams we work with change. A quick recap. As digital performance analysts we’ve got lots of ways of sharing data: daily reports, weekly reports …
Data has users (with needs) too
Posted by:
Catherine Hope - Statistician, Department for Work and Pensions, Posted on:
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Categories:
Data insights, Google Analytics, Performance Analysis
I’m Catherine Hope and I lead the team of Digital Performance Analysts working in Newcastle on the DWP’s retirement provision services. I’m also the DWP’s Data Presentation Champion, and get very excited by charts! I’m going to tell you about …
A/Bsolutely fabulous testing - a pointer
Posted by:
Peter Jordan - Head of Performance and Data Analysis, GDS, Posted on:
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Categories:
Data insights, Google Analytics
I'm posting a link to Tim Leighton-Boyce's recent post on the Inside GOV.UK blog. It's an excellent example of engaging the whole agile team with data, and working closely with user researchers to validate that behaviours observed in usability testing are demonstrated at …
Using Google Sheets to audit your foreign language content
I wanted to analyse when some GOV.UK foreign language content had last had a content update. I regularly use Google sheets for my analysis, and so use the DETECTLANGUAGE function within sheets to audit our pages without having to worry …
Tracking errors and alerts for operational insights
We’re familiar with the value of digital analytics to understand how users interact with websites and digital services, but the data can also produce practical operational information which would be hard to get any other way. We added Google Analytics …
Improving your average: using R to beef up Average Time on Page
Google Analytics’s Average Time on Page can be a hugely important metric but also a very misleading one. As a mean average, it can be influenced by a skewed distribution, a problem that you can’t diagnose in the web interface. So I found a way to break down the data into individual visit lengths.
Using XPath and Python with the Google Analytics reporting API to report on a large data set
A year and a half ago, two GDS Designers asked me, “Can you show us how Highway Code content on the GOV.UK site is performing?” This would have been a simple request, were it not for the sheer number of pages …
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