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Google Analytics

Big sites in Google Analytics Premium: sharing tips & techniques

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Photo of group in Autotrader's reception, with a Mini half way up the wall

The practical issues of working with huge volumes of data are similar for both public and private sectors. These are the security of third party tools, the challenges of visualising data and the frustrations of working at scale. I joined colleagues from …

7 ways we’ve used Google Analytics ‘outside the box’

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Real-time search screen

We’ve been using Google Analytics on GOV.UK for the past 3 years to gain insights into the behaviour of our users. As our knowledge of the product has grown, we’ve regularly explored original ways of using the interface functionality and …

How the Carer’s Allowance service implemented and used digital analytics

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Example of goal funnel on the Carer's Allowance service

This post describes how analytics was successfully implemented and used to develop the new online Carer’s Allowance service. Our experience of many of the existing digital services showed that analytics was thought of as an ‘add-on’ towards the end of …

‘Hacking’ Google Analytics to get real-time internal search terms data

Posted by: , Posted on: - Categories: Data insights, Google Analytics, Implementation

I’ve previously blogged about how we’ve been experimenting with real-time data to create dashboards and custom automated email alerts. In this post I want to share how we’ve been ‘hacking’ Google Analytics to gain useful insights into what our users …

Automating email alerts for ‘trending’ content

Posted by: , Posted on: - Categories: Data insights, Google Analytics, Google Sheets, Performance Platform

I recently blogged about some of the ways we’ve been using real-time data in GDS. In this post I’ll be covering how we’ve been working with a couple of government departments to alert them of recently viewed popular content. Intelligence …