We recently carried out user research into how people around government use service data and into how that data is supplied. This is part of our work to update the Performance Platform. Here's what we found.
Sometimes users of GOV.UK feel that we haven’t given them the best experience or told them what they need to know. We want to learn from those users so every GOV.UK page has a small form for users to tell …
I'm posting a link to Tim Leighton-Boyce's recent post on the Inside GOV.UK blog. It's an excellent example of engaging the whole agile team with data, and working closely with user researchers to validate that behaviours observed in usability testing are demonstrated at …
I recently attended my first DAUGS meet-up at the National Audit Office. DAUGS is a community of practice showcasing innovative work by data and performance analysts across government. Performance Analysis & Benefits Realisation Philip Sturtivant from the Skills Funding Agency …
Google Analytics’s Average Time on Page can be a hugely important metric but also a very misleading one. As a mean average, it can be influenced by a skewed distribution, a problem that you can’t diagnose in the web interface. So I found a way to break down the data into individual visit lengths.
...to share insights and approaches on topics ranging from tag management to analysing channel shift. DAUGS is always a great opportunity to showcase new techniques adopted by digital analysts in...
The people who work mainly with digital analytics in GDS have been called ‘Product analysts‘, but we have increasingly felt this does not adequately describe our role. The Service Manual calls our role Performance Analyst and Digital performance analyst. Other terms used …
...at working for GDS – we’re usually in search of talented people to come and join the team. Sign up now for email updates from this blog or subscribe to...
In a world where online surveys are often distributed to understand user needs, the main challenge is no longer the gathering of data but dealing with the vast quantities of...
I’ve previously blogged about how we’ve been experimenting with real-time data to create dashboards and custom automated email alerts. In this post I want to share how we’ve been ‘hacking’ Google Analytics to gain useful insights into what our users …
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