I regularly use the Google Analytics add-on in Google Sheets for reporting data to stakeholders. It's a way to obtain data via the API and run queries which are not possible to do within the Google Analytics interface. I find …
The practical issues of working with huge volumes of data are similar for both public and private sectors. These are the security of third party tools, the challenges of visualising data and the frustrations of working at scale. I joined colleagues from …
By adding a piece of Google Apps Script to your Google spreadsheets you can get dashboards containing up to date metrics from Google Analytics automatically emailed to your contacts.
Christine Cuddihy, Corporate Communications Officer at Education Funding Agency (EFA) explains how the EFA has been using weekly e-bulletins to engage and prompt a growing audience of around 25,000 subscribers. A combination of GOV.UK and email analytics tells an interesting story. …
We’ve been using Google Analytics on GOV.UK for the past 3 years to gain insights into the behaviour of our users. As our knowledge of the product has grown, we’ve regularly explored original ways of using the interface functionality and …
Using Google Analytics and Google Sheets, you can set up a dashboard to see search terms that people are looking for more than usual. By filtering out searches that are popular all the time, you can focus on what’s new …
This post describes how analytics was successfully implemented and used to develop the new online Carer’s Allowance service. Our experience of many of the existing digital services showed that analytics was thought of as an ‘add-on’ towards the end of …
Google Analytics has recently added two very useful features: search destination pages and more dimensions in custom reports. This means we can easily look at several dimensions side by side in the Google Analytics web interface, rather than having to …
This posts outlines our steps to producing web heatmaps with the help of Google Analytics. It follows my recent post on how heatmaps can show how users navigate around GOV.UK. Heatmaps are reports that show what parts of a webpage …
I’ve previously blogged about how we’ve been experimenting with real-time data to create dashboards and custom automated email alerts. In this post I want to share how we’ve been ‘hacking’ Google Analytics to gain useful insights into what our users …
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