...giving us information to allow them to return will “cost” the user in terms of number of interactions. Signing in might put people off using the digital service, because it...
...Age of the Machine by Hannah Fry, in February, Invisible Women by Caroline Criado Perez, in September. Counting: How We Use Numbers to Decide What Matters by Deborah Stone, in...
...reflects HMRC’s longer‑term ambition to make it easier for customers to self‑serve on straightforward tasks. Decisions about what to prioritise, how to communicate and where to intervene are shaped by...
...carrying out user testing and user engagement with user insight being used to drive future iterations of the service. The team were able to set out how their userbase is...
...for top slicing the pyramid of users and how the team will encourage transition to the payrolling service for the rest of the user types. Ensure that user research involves...
...to continue in this vein and carry out in depth interviews with private beta users, GDS looks forward to seeing the continued development of this service. GDS are very pleased...
...started by looking for ways to visualise the data in the Google Analytics interface, as I wanted to be able to break it down into individual visits. This is where...
...scrum/product team to improve the speed of delivery, and to allow more iterative improvements to user journeys through the service. Designs should be prototyped and put into user research before...
...to an in-house user researcher. GDS were not assured how the current team would be able to design/test/code quickly without this support being in place, particularly for a Live service....
...based users who are remote working to evaluate if they should be included in personas/scenarios within the MVP scope test with users of IE7 that include end-to-end testing ensure alpha...