...go into what is measurable and how much each touchpoint (such as a poster or a display ad) contributed to the desired outcome. Conversion optimisation Conversion to a goal (be...
...decided: what to include where to host it how to display the information What to include Sarah and I, the performance analysts, met the scrum team and talked about the...
...sure to avoid over-reliance on talking to users who are currently phoning the department to use this service, as these users are likely to be more confident and less isolated....
...hard to get any other way. We added Google Analytics custom tracking to the alerts and error messages shown to users in GOV.UK when they search for a local authority...
How does digital government in the UK compare to other countries? The Organisation for Economic Cooperation and Development (OECD) measures this in Government at a Glance. According to this report,...
The webchat tool will allow users to interact online with a DVLA advisor to assist them in their online transaction or to provide information to answer an enquiry. The tool...
...analysis to group topics. Historic Trend Analysis Analytics Tool Adam Thiery from the Ministry of Defence wanted to find a way to make it easier to find specific datasets, allowing...
...privacy levels how easy it is to explain and influence the method output how long the method takes to run and if there are specific computing requirements. Find out more...
...to move towards using data more strategically to serve citizens. I was delighted to be asked to lead the establishment of the CDO as Head of Data Strategy and Enablement,...
...issues relate to our work with a critical lens. To ensure equality, we believe that it’s important to be able to freely discuss inequalities and where and how we can...
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