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How the Carer’s Allowance service implemented and used digital analytics

Posted by: , Posted on: - Categories: Google Analytics, Implementation
Example of goal funnel on the Carer's Allowance service

This post describes how analytics was successfully implemented and used to develop the new online Carer’s Allowance service. Our experience of many of the existing digital services showed that analytics was thought of as an ‘add-on’ towards the end of …