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How the Carer’s Allowance service implemented and used digital analytics

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Example of goal funnel on the Carer's Allowance service

This post describes how analytics was successfully implemented and used to develop the new online Carer’s Allowance service. Our experience of many of the existing digital services showed that analytics was thought of as an ‘add-on’ towards the end of …

Time for a rebrand: Product analysts become Performance analysts

Posted by: , Posted on: - Categories: Data insights, Other tools
Analyst job searches over time

The people who work mainly with digital analytics in GDS have been called ‘Product analysts‘, but we have increasingly felt this does not adequately describe our role. The Service Manual calls our role Performance Analyst and Digital performance analyst. Other terms used …